Find an advertisement that uses an appeal to fear. Is it a good argument?
Appeal to fear does not necessarily have to be bad. In my example of appeal to fear advertisement, the appeal to fear may be good. An advertisement I heard on radio talks shows recently and has also been advertising on television is Hair Loss products. Rogaine is a product that regrows hair and prevents hair loss. Rogaine's slogan is "Use it or lose it". The advertisement uses appeal to fear by adding, "Hair loss is in your family, but it does not have to, use Rogaine". The implicit in this argument is that, "Because hair loss is in the family history, you should buy Rogaine" It also says to, "Use it or lose it" which implies that if you do not use Rogaine's hair loss product, you will It is a good argument but the argument is implausible.
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Your post was very interesting to read! I agree with what you said in your post, in that appeal to fear does not have to be bad. There are many companies that use appeal to fear in advertisements that actually benefit the community, such as advertisements that reveal the deadly side effects of drug and alcohol abuse. There are also many campaigns that promote safe sex and the dangers and troubles of teen pregnancy, which also communicates an important and powerful message. Even small products such as Rogaine, as you stated in your post, use appeal to fear in a beneficial way.
ReplyDeleteI agree with "Emoolee", and thought this was a good example of appealing to fear in an advertisement. Like it stated in our textbook, appealing to fear in an advertisement doesn't always have to be negative (like the shampoo one). And like the one "emoolee" used, the advertisements of the negative side effects of drug and alcohol abuse.
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